With its trend setter capability, innovative designs, premium product line, well-established brands, and customized production in short lead time, the Turkish home textile industry has a major role in the global textile market. It is the world’s fourth largest and the EU’s second largest supplier. The existence of state of the art textile finishing industry has paved the way for Turkey to produce high value added stylist products with cost competitive prices. The industry’s value proposition is meeting sophisticated consumers’ needs with pioneering fashion and environment friendly products in prompt delivery time.
Turkey’s leading home textile products in the world are as follows: towels, bed sheets, curtains, bed spreads, tulle, curtain fabrics, table linens, upholstery fabrics, blankets, lace, pillows, quilts, cushions, and eiderdowns. The Turkish home textile industry is one of the world leaders with its diverse product line and superior quality in home textile production, especially in the production of towels, bed sheets and covers, curtains, tulle, embroidery, guipure and quilt covers. Turkey has the largest machine park for the production of both embroidery and guipure in the world. In Europe, Turkey hosts the largest quilt cover production facilities. The industry has also acquired the latest technology with high production capacity, a highly skilled labor pool and design and fashion capabilities. In addition, the industry has managed to reduce the cost of production below the world average while it has increased the quality of its products. So, with a huge production capacity, high quality and strong competitiveness, Turkey was in the world’s top three suppliers of tulle, curtains, bed linens and towels in 2008. Furthermore, Turkey was the largest supplier of tulle and towels in the EU, and the second in bed linens and curtains in 2008.
In Turkey, the towel sector has traditional roots and its world- famous towels are known as "Turkish Towels". Today the Turkish towel sector has competitive advantage in international markets in terms of jacquard and embroidery technologies. Lace, which is commonly used in many textile applications, especially in home textiles, is originally a Turkish handicraft. It is an embroidery art reaching back to the mid1500s and crowned by the labor of Turkish women. It is an outstanding handicraft with its traditional taste and motifs in different colors and lines, which are now reflected, in modern home decoration. Many of the Turkish producers have integrated their production process from yarn and fabric production to product design, dying, finishing and sewing in order to obtain the best quality in every stage of production.
Today the Turkish home textile industry is setting trend in international markets by devising healthier and more environmentally friendly products. The industry is making a mark in the world through embracing recent developments in legal and technical regulations. Many manufacturers in the sector produce quality products in conformity with and environment management systems, e.g. ISO 9000 series. Moreover, leading companies in the sector have their own private eco-labels.
In a rapidly changing world, the home decoration field is very sensitive to all changes. The home decoration sector in Turkey is leading the global industry with its stylish designs, creative collections and original motifs. Turkish designers are renowned for their resourceful designs and distinctive motifs, which allows home decoration industry to meet quickly changing various tastes and preferences. According to the International Trade Center’s statistics, Turkey was the fourth largest exporting country in home textiles with a share of 4% and a value of US$ 2.1 billion in 2008.
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